Testes A/B Opções

Testes A/B Opções

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Programmatic direct: This type skips the auction process entirely, allowing publishers to sell directly to specific advertisers at a fixed eCPM.

A user visits a publisher's sitio. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression.

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The DSP will then determine if the user meets the parameters outlined in the campaign. If so, the DSP will submit a bid.

Because you don’t get to hand-pick publishers through real-time bidding, there’s the very real chance your ad might be seen by bots instead of real people. The rising sophistication of bots can also cause brands to gather inaccurate data on their campaigns.

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These different RTB (Real-Time Bidding) platforms work together to get ads in front of the user.  Before explaining how the different platforms work together for real-time bidding, let’s talk about what each platform does. 

Even if lower-ranking buyers are willing to pay more than those in the front of the queue, this model prevents them from being able to bid if the floor price is met early on.

Publisher Uses SSP: A publisher integrates their website or digital platform with a supply-side platform (SSP) to manage and offer their ad inventory to potential buyers in real-time.

Demand-side platforms play a similar role for advertisers as SSPs do for publishers. They are automation tools which allow advertisers to effectively manage, analyse, optimize and run their advertising campaigns over many different networks.

Real-time bidding takes out all of that work. You can get space on that magazine and hundreds of others by letting a Demand-Side Platform (DSP) automatically choose the best publishers and ad spaces, then bid on them for you.

Ad control: Publishers can fully control who can or cannot advertise on their platform, including having the ability to blacklist certain advertisers.